First off…
Thank you. Truly.
Referrals are personal, and I don’t take them lightly.
This page is designed to help you quickly understand what I do, how I’m different, and who I’m best suited to help, so you can make the right introductions with confidence.
I run Spotlight Signal (SpotlightSignal.com), a NYC (Queens) based local SEO agency focused on helping businesses turn Google & AI visibility into real calls, bookings, and revenue.
What I Do
I help local businesses show up where people actually look when they are searching for services, not just on traditional Google results, but increasingly inside AI-powered search and recommendation tools.
I do this through my agency, Spotlight Signal, which focuses on local SEO, GEO, and AI-aware visibility that turns discovery into real calls, bookings, and revenue.
In practice, that usually includes:
- Google Business Profile optimization and growth
- Local SEO and GEO for Maps and organic search
- Review and reputation systems that build trust and conversion
- Local media, citation, and authority building
- Optimization for AI-driven discovery and summaries
- Ongoing optimization, reporting, and iteration
Why me and Spotlight Signal specifically?
We are based in Queens and deeply plugged into the local business, media, and community ecosystem.
That means we don’t just optimize from a distance. We understand neighborhood-level competition, local search behavior, and how businesses are actually discovered and chosen in NYC.
We also work with real local media and community partners, which helps strengthen the authority and credibility signals that matter not just for Google Maps, but increasingly for AI-driven search and recommendations.
Most SEO agencies operate remotely and focus on generic tactics.
Spotlight Signal is built around local context, trust signals, and outcomes. That combination is hard to replicate and is especially powerful for Queens and NYC businesses.
Who Makes a Great Referral
If you are wondering who to send my way, start here.
Highest-confidence fits
Legal services
Personal injury, immigration, DUI, family law
High value per client, competitive local search, and very clear ROI when the phone rings.
High-ticket healthcare and behavioral health
Addiction treatment, ketamine clinics, hormone therapy, fertility clinics
Trust, credibility, and visibility matter as much as lead volume. Quality always beats quantity here.
Home services and multi-location operators
Roofing, HVAC, plumbing, pest control, cleaning
Consistent local demand, strong intent, and often under-optimized despite big opportunity.
Solid Fits
Still strong, just usually more budget-aware.
Healthcare
Dentists, chiropractors, optometry
Real estate
Agents, brokers, investors
Specialty wellness and fitness
Pilates studios, med spas, IV therapy, cryotherapy
These businesses win by owning their local niche, not by chasing vanity traffic.
Lower Priority but Still Possible
Local retail, cafes, boutiques, hospitality, and tourism.
These tend to benefit more from visibility and trust than pure lead generation, so expectations matter.
Who Is Not a Good Fit
This helps protect everyone’s time.
- Businesses with no real marketing budget
- Anyone shopping for the cheapest SEO
- Anyone expecting instant results in 30 days
- National brands with no local footprint
I am very results-driven. I am just not magical.
Geography
My strongest edge is local.
Primary focus: Queens
Secondary focus: NYC
Selective work with multi-location businesses elsewhere
Being on the ground matters more than people think.
How to Refer Someone
The simplest way
Send them this link:
They can book a call directly.
After booking, they will be taken to a short intake form that asks a few questions so our conversation is focused and useful from the start.
If you like, ask them to mention your name when they book.
Optional intro email
Copy, paste, and adjust as you like.
Subject: Quick intro, local SEO help
Hi [NAME],
You mentioned you were looking for help getting more visibility and leads from Google.
I’d like to introduce you to Jonathan Baillie Strong. He runs Spotlight Signal, a local SEO and GEO agency focused on helping businesses in Queens and NYC show up where it matters.
I know his work and think it would be worth a conversation. I’ve CC’d Jonathan here so he can take it from there.
You can book time directly here:
Once you book, you will be asked a few questions so the call is productive and tailored to your business.
Best,
[YOUR NAME]
What Happens After the Intro
- They get a clear, honest assessment
- If Spotlight Signal is a fit, I will propose something practical
- If it is not, I will say so and often point them elsewhere
- Your reputation stays intact
I genuinely appreciate referrals.
If there is anyone I can introduce you to in return, just tell me what you are looking for and I will see who I can connect you with.
Jonathan Baillie Strong
Founder, Spotlight Signal
Queens based. NYC focused. Real results.