Refer Someone Who Needs Help With Podcasting
If you know someone who is thinking about starting a podcast, needs help producing an existing show, or wants to appear as a guest on other podcasts, I’d be delighted to connect with them.
My promise is simple: I’ll listen carefully, offer whatever useful guidance I can, and be honest about whether my agency – Spotlight Podcasting – is the right fit. If we are not the best people to help, I’ll do my best to point them in the right direction.
Below is a quick overview of who we help, what we help with, and the easiest way to get in touch.
Who do we work with?
We work with businesses, organizations, founders, executives, experts, and professional teams that want to use podcasting more effectively.
They may be:
- Considering launching a podcast
- Looking for help producing an existing show
- Trying to improve the quality, consistency, or results of a podcast
- Interested in appearing as a guest on relevant podcasts
- Unsure which podcasting approach makes the most sense for their goals
They do not need to arrive with a fully formed plan. Often, the first step is simply helping them understand their options.
What challenges do we help solve?
Starting a new podcast
Someone may have a strong idea but feel unsure about the format, audience, positioning, equipment, production process, or level of commitment involved.
We help turn the idea into a clear, realistic plan and support the launch from strategy through production and publishing.
Producing an existing podcast
Someone may already have a show but find that it takes too much time, publishes inconsistently, or is not delivering the quality or results they hoped for.
We can take over the production process, improve the workflow, strengthen the content, and help the podcast create more value.
Guesting on other podcasts
Someone may want to build their visibility and credibility by appearing on established podcasts, without launching a show of their own.
We help clarify their positioning, identify suitable opportunities, develop strong pitches, manage outreach, and prepare them for interviews.
How does Spotlight Podcasting help?
Our support generally falls into four areas:
Strategy
We help clients understand how podcasting fits into their wider marketing, sales, thought leadership, or community-building goals.
Launches
We help shape the concept, format, positioning, recording setup, production workflow, distribution, and launch plan for a new show.
Ongoing production
We can manage editing, publishing, show notes, short-form content, guest coordination, quality control, and the wider production process.
Audits and guest outreach
We review existing podcasts to identify opportunities for improvement and help experts secure relevant guest appearances on other shows.
Who should you refer?
A good referral may be someone who has been talking about starting a podcast, is struggling to keep an existing show running, wants a more professional production partner, or is looking to build their profile through podcast interviews.
They may not yet know exactly what kind of help they need. That is completely fine. An initial conversation can help clarify the best next step.
How should you refer someone?
The easiest option is to introduce us by email or send them to:
Please ask them to include your name when completing the booking form so I know who made the introduction.
Introductory email you can use
NAME,
You mentioned that you were looking for help with [starting a podcast / producing your existing podcast / appearing as a guest on other podcasts].
I’d like to introduce you to Jonathan Baillie Strong, founder of Spotlight Podcasting. Jonathan and his team help businesses, organizations, and experts develop podcast strategies, launch and produce shows, and secure relevant podcast guest opportunities.
I’m familiar with Jonathan’s work and thought it would be useful for the two of you to connect.
Jonathan, [NAME] is looking for help with [brief description].
I’ll leave you both to take it from here.
Best,
[YOUR NAME]
Thank You
I deeply appreciate any introduction you make.
A thoughtful referral to even one person who is considering a podcast, struggling with an existing show, or looking for podcast guest opportunities would mean a great deal.
And when there is someone I may be able to refer to you, please let me know who you would most like to meet.
Thanks,
Jonathan Baillie Strong, CEO and Founder, Spotlight Podcasting