TL;DR
I work with local service businesses in NYC that are fed up with being invisible on Google and want more calls, bookings, and customers.
If someone you know who is tired of being invisible online, send them here:
First off – thank you!
Referrals are personal, and I don’t take them lightly.
This page exists to make it easy for you to refer someone without having to overthink it. You refer. I’ll handle the rest.
What I Do
Businesses come to me for one reason:
They want to show up on Google Maps and local search, and turn that visibility into real customers.
My focus is the Google Local Pack (the map results). That’s where the highest-quality calls, bookings, and walk-ins usually come from.
The goal is simple: more calls, more bookings, more customers.
Not vanity traffic. Not hype.
What that looks like in practice
We optimize the pieces that move local rankings and conversions, including:
- Google Business Profile optimization
- Website improvements for local searches and conversions
- Reviews, trust signals, and local authority building
- Conversion & Call Tracking
- Ongoing optimization, reporting, and iteration
Why me and Spotlight Signal specifically?
We’re based in Queens, NYC. We’re not doing this from a distance.
That means we understand:
- Neighborhood-level competition
- How people search in NYC
- Local culture (and how different communities decide who to call)
Most SEO agencies run generic playbooks.
Generic? Not on our watch.
We focus on local context, smart optimization, and outcomes.
Who to refer
👉 Local service businesses in Queens & NYC that want better visibility on Google.
Examples include legal, healthcare, home services, real estate, and specialty wellness – but you don’t need to screen for fit. If they serve local customers and want to show up on Google, send them my way.
How to Refer Someone
Option 1: send a call booking link
They book a call.
I take it from there.
There’s a short intake form so the conversation is focused and useful.
Option 2: Optional intro email (copy / paste)
Copy, paste, and adjust as you like.
Subject: Quick intro, local SEO help
Hi [NAME],
You mentioned you were looking for help getting more visibility and leads from Google.
I wanted to introduce you to Jonathan Baillie Strong. He runs Spotlight Signal and works with local service businesses in Queens and NYC to improve Google Maps / local visibility and turn that into more calls and bookings.
I think it would be worth a valuable conversation for the both of you. I’ve CC’d Jonathan here so he can take it from there.
You can book time directly here:
Best,
[YOUR NAME]
What Happens After the Intro
I’m selective and results-driven, so not every business will be a fit – but you don’t need to worry about that.
If you’re ever unsure, send them anyway. I’ll handle it and keep your reputation intact.
Referrals are personal, and I genuinely appreciate them.
If there is anyone I can introduce you to in return, just tell me what you are looking for and I will see who I can connect you with.
Jonathan Baillie Strong
Founder, Spotlight Signal
Queens based. NYC focused. Real results.